How does advertising influence consumption?
Advertising is made by advertiser that used all the advertising techniques, like using modeling, cool images, and celebrity involves, to make us, the costumers buy or influence it. By showing us all the good side of the product not thinking or demonstrating the impact from each part of the product. For example, if they are using celebrity involvement in an advert, we would think that we really need to buy this, so we can look like the celebrity or look cool like them. Actually not.
Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?
Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?
For this question, I think that the citizens are not sufficiently informed or impact about the sustainability of our purchasing habits. Why? Because all of the advertisements every day we are seeing making us want to buy more and more which are not necessary. How?Government wouldn't stop the companies to sell more things and make more money so they collects the taxes. This is the government decision, they could make a form and make the seller to fill out, what are their products do, how they are use, is is sustainable, something like those. By this idea, they can still collect the taxes and make companies to give out better and more sustainable things. To change to that big decision, first we need to change our way of purchasing things. Purchase things that are necessary.
Do you think these advertising techniques influence what you and your friends purchase?
Yes, I think so, for celebrity involvement, on the top I had already explained, but just simply like eating a kid meal, it would always include with a toy or some promotion that the kid will use. Well, from that we could see the children just wanted the toy more than the food. In there head, they would think: “Well yeah, let’s eat this and I will get the superman toy. Awesome, the food is okay…” They won’t really eat it, the main purpose is just getting the toy.
The thing is that advertisements are things that makes us to DO something without knowing the bad side of it.
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